Business and Technology developments
Appear excels with the biggest events and players in live sports
In 2025, Appear affirmed its position as a leader in live sports production technology by securing significant contracts for key global events in 2026, including the Winter Olympics and the FIFA World Cup. These contracts have resulted in NOK 100 million revenue from existing customers. In addition, recent Tier 1 sports rights renewals in 2024 and 2025 have triggered live production technology investments for major North American sports, as well as the English Premier League and Spanish La Liga, totalling NOK 90 million.
Appear is now trusted by all major North American leagues, they accounted for approximately NOK 70 million in direct revenue in 2025. Additionally, Appear has successfully established new business with two new major sports broadcasters, enabling our “land and expand” sales strategy in the years to come.
Our continued investment and expansion across regions, including Asia Pacific, enhance our technical expertise and capitalise on our flagship X Platform, alongside the new X5 Platform and our VX software platform.
North America: Expanding our business with major sports leagues and broadcasters
In North America in Q4 2025, we won significant business with the X Platform from a major sports league to upgrade their in-stadium infrastructure. This order further solidifies our partnership with the league for their increasing video processing needs. Additionally, with our key live sports broadcast clients, we secured further business to enhance their production value.
EMEA: Strengthening long-term Tier 1 relationships
In the UK, we have successfully sold a range of additional support services, including the transition of rights for a prominent global motorsport series. Furthermore, a major sports broadcaster has awarded Appear several upgrades, including additional orders for our X5, along with a long-term support agreement. This is part of their strategic plans to enhance live sports content delivery. We have also secured a substantial long-term support agreement with a leading Tier 1 telecommunications operator. These long-term agreements demonstrate a significant commitment from major Tier 1 broadcasters for major sports events.
Asia Pacific: Opening our office with record quarter
The Asia Pacific region had a strong quarter, marked by the opening of our latest office in Singapore, which will provide a wide range of technical support and services closer to our customers. Additionally, the region achieved a significant increase in revenue for 2025 demonstrating momentum in our expansion of our direct sales model. The key win of the quarter was a notable order from a major international telecommunications service provider who is investing in a new production facility they will use across multiple leagues and events. We have also established a direct sales presence in Australia in Q4, aiming to support Appear’s growth in the market across Australia and New Zealand.
Market and industry trends shaping the live production landscape
One of the primary growth drivers observed throughout 2025, and particularly in Q4, has been the increased demand for connectivity infrastructure driven by the rapid adoption of remote production (referred to as “REMI” in the U.S.). This trend is especially significant as remote production dramatically increases video processing requirements, often by an order of magnitude, due to the need to transport the full set of individual video and audio feeds over long distances. Appear is uniquely positioned to address this demand, with a market leading solution distinguished by unmatched operational efficiency and a comprehensive feature set.
A second key growth driver during 2025 has been the expanding use of unmanaged internet connectivity for live production contribution and primary distribution. This approach significantly reduces connectivity costs, and Appear’s high-capacity, deterministic SRT processing enables customers to adopt this model while maintaining the reliability required for mission-critical operations.
In parallel, the gradual migration of selected production workflows to the cloud has increased demand for Appear X solutions as robust “ground-to-cloud” infrastructure. The resilience, performance, and density of these products have made Appear the de facto choice for such deployments.
Collectively, these technology and workflow trends continue to gain momentum and are expected to drive sustained future growth. Recent product enhancements further strengthen our offering in this space, reinforcing Appear’s position as the infrastructure partner of choice for next-generation live production and distribution.