Business and Technology developments
Appear delivered strong business and technology progress this quarter, supported by sustained commercial momentum and product innovation. Growth was driven by expanding partnerships with Tier 1 broadcasters and sports organisations, long-term support agreements ensuring continuity, and increased adoption of the X Platform family, further enhanced with the upcoming release of the X5 product.
North America: Breakthrough Tier 1 wins
The region experienced strong momentum, with expansions from existing Tier 1 customers and the first significant orders from one of the world’s most valuable sports leagues. Appear secured a new project to expand its live sports remote production infrastructure for Tier 1 events, an investment that will play a key role in acquiring live feeds from multiple stadiums for a global international sports event in summer 2026. The long-term contract also includes professional services support from our Centre of Excellence in Los Angeles.
Another North American broadcaster continued to standardise its remote production infrastructure on the Appear X Platform, underscoring confidence in our technology. In addition, Appear received its first order from the leading men’s basketball league in North America, to support live sports acquisition across 30 stadiums in the United States under a five-year agreement. Strong order intake also continued from both the U.S. and Europe for major winter sports events scheduled for early 2026.
EMEA: Scaling in European football and multi-sport
In mainland Europe, Appear built on Q2 momentum by expanding partnerships with major broadcasters. After securing its largest live sports acquisition and production processing deal with Telefonica in Spain (Q2), Appear was selected as a key supplier in a live production tender for La Liga and La Liga 2.
Additional orders worth NOK 13 million followed (on top of NOK 32 million in Q2), bringing total 2026 orders related to La Liga to NOK 45 million.
Committed orders for the new X5 product
The company also recorded its first orders for the new X5 product from three key Tier 1 customers in the U.S and the UK. These customers, already operating large deployments of the X10 and X20 platforms, are adopting the X5 for less complex live production needs, underscoring its valuable addition to the X Series.
Market and industry trends shaping the live production landscape
The shift to IP/IT and compute-based workflows is continuing, driven by demand for higher flexibility and the need to monetise content rights as wholistically as possible. In Q3, we have had significant discussions with key customers on their vision for future workflows and how Appear can play an ever-increasing role in providing the technology infrastructure to enable this. The trend to fully remote production across many types of events and many regions is driving and will continue to drive demand for more Appear infrastructure. Our end-user-informed vision of a long-term hybrid architecture for the end-to-end live production workflow is continuing to drive our product strategy.